AI Animations

Artificial Intelligence is transforming business across the world, yet people’s eyes still glaze over when explaining the new technology. Framestore was tasked by Intel to turn the complexities of AI into design concepts everyone can understand. In a series of three animated films, Framestore’s Design Studio demystifies how Intel’s AI technology is transforming the Healthcare, Financial and Industry categories.

graphic image of earth in a black background made of of small colourful bubbles inside of colouful circular lines

graphic image of a cityscape made up of small colourful bubbles. there are small dots surrounding the cityscape and there is colourful circular lines around

AI is a thrilling new technology. We wanted to transform the vast and often intimidating concept of AI into visual communications that show it’s natural and organic place in the world.

Anthony Gibbs

Design Director

graphic text 'ai' made up of small colourful bubbles in the centre of a circle

Working with ad agency Doremus, Framestore helped explain the complexities of data management through a progression of data points. The narrative drives the story whilst not over complicating the films with data-heavy terminology. The natural relationship between the script and visuals emphasises that Intel’s management of data is making business areas more efficient.

small colourful bubbles making up larger circles with the text 'ai' in the centre

We developed a visual language between the three films, whilst differentiating the stories depending on their business category and nuances within the script.

Anthony Gibbs

Design Director

Gibbs continues on the project, 'Framestore had a great creative partnership, collaborating across the script and visuals as to how they best complement each other.’

The animations were created using a mix of Houdini & After Effects, to generate beautiful flocking simulations, and slick motion design which flowed with the VO. Framestore also produced the music and sound design.