Martin Lazaro Headshot

Martin Lazaro

Creative Director
New York
Advertising

With extensive technical knowledge and an artistic eye, Martin first joined Framestore’s New York office as a Flame Artist and VFX Supervisor. Since then, he has led and supervised celebrated advertising projects like the Super Bowl LII ode to pop culture ‘This is Pepsi,’ Pedigree’s ‘Adoption Drive,’ DirecTV’s ‘Meathead Rob Lowe,’ and Nespresso’s ‘Comin’ Home’ starring George Clooney.

Martin’s career has spanned three continents, six studios, and hundreds of sets. Prior to joining Framestore he founded Dynamo Post in Argentina at age 27, before joining Method Studios and The Mill in New York as Lead Flame artist on content monsters like Verizon, Axe, Mercedes Benz and Ford. He has worked with a range of top tier film and commercial directors including Jack Schreier, Traktor, Marc Forster, James Rouse, Tarsem Singh, Dante Ariola, Seb Edwards, Tom Kuntz, not to mention as Lead Compositor for Spike Jonze’s I’m Here. 

He also worked as lead compositor on Spike Jonze’s film I'm Here, and Martin Scorsese's Dolce & Gabbana campaign, as well as VFX Supervisor on Jake Schreier's film Robot and Frank.

State Farm - Drake
State Farm 'Drake from State Farm' Super Bowl
actor george clooney in the backseat of a taxi. the taxi is driven by two muppets characters
Nespresso 'Comin' Home'
a race car driver wearing a pepsi branded suit, drinking a can of pepsi
Pepsi 'This is Pepsi' Super Bowl

Credits

Creative Director
Creative Director
Creative Director
Creative Director
Stella Artois 'Delivery'
Creative Director
Spectrum 'Better Way'
Creative Director
Verizon 'James Franco'
Creative Director
DirecTV 'Meathead'
Creative Director
Pedigree 'Adoption Drive'