Vroom Service

Directed by Henry-Alex Rubin through Smuggler, with the Framestore team led by VFX Supervisor Guy Lubin, ‘Vroom Service’ stars Lando Norris, F1 driver for Hilton-sponsored McLaren. 

Created in anticipation of the first Formula One Las Vegas Grand Prix, the film sees Lando celebrating his 24th birthday in a Hilton hotel as live music, a surprise cake, circus acts and a group of Elvis impersonators stride through the lobby into his suite to entertain guests.

The main VFX tasks involved creating a CG helicopter, integrated into a stock footage plate, flying over Vegas carrying a crate containing Lando’s birthday cake, the creation of animated social posts to depict Lando communicating with friends, and creating and adding exploding fireworks into the end celebratory shot.

“It was great working with Henry and the team from Dentsu. Almost everything was captured in camera,” said Guy Lubin. “ We added the helicopter and crate on a couple of shots, which helped hugely with production value and the narrative of a special delivery coming all the way to Lando’s hotel suite right on time for the party.”

The spot was graded by Matthieu Toullet at Company 3.