Too Good To Wait
Framestore is proud to have worked on a series of six new chortle-inducing ads for Waitrose.
Directed by James Rouse through production company Outsider, the 30-second ads all feature the strapline ‘too good to wait’ and show various folk reducing the time they have to spend on age-old Christmas traditions in order to get to tables of delicious seasonal fare as quickly as possible. The first three ads in the series, Carol Concert, Mistletoe and Fast Forward, are currently airing on TV.
Carol Concert
In 'Carol Concert', the pianist at a village carol singing concert leads a romp through Jingle Bells at lightning speed on the promise of chocolate and cherry mince pies after the concert.
Mistletoe
In 'Mistletoe', a couple's imminent kiss under the mistletoe is hastily abandoned when someone announces that the turkey is ready.
Fast Forward
And in 'Fast Forward', two parents use the TV remote to fast-forward the latest John Lewis Christmas ad starring Elton John (much to the horror of their daughter who wants them to see how brilliant it is) in order to focus their attention on delicious stollen.
Led by VFX supervisor and Lead Flame artist Paul O'Brien, Framestore's work might not be apparent to the casual viewer but was, nevertheless, vital to the films working as well as they do. For example, in 'Carol Concert', the piano player's hands have been replaced by even faster-moving hands – and a similar treatment of some of the mouths of the singers also helps achieve the super-human rendition of Jingle Bells.
Credits
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