As part of a campaign for Stella Artois, Framestore was briefed to transport audience members back in time to Victorian London in search of the first Wimbledon Tournament. Audiences explored the journey of Stella Artois & Wimbledon, from within a bar to the smoggy streets of London.
Framestore concepted, wrote, produced and art directed the immersive theatre experience which ran for 4 days and welcomed over 5000 visitors.
Elements such as a full-sized time machine, Victorian Marketplace and prison cells successfully transported guests to 1877. Recognisable characters including Fagin, Jack the Ripper, and Queen Victoria added energetic performances to the experience and gave the whole experience further levels of immersion and entertainment.