A close up of the CG animated GEICO Gecko who is standing with a grin on his face

Low-key Big Deal

Continuing our long-standing collaboration with GEICO and The Martin Agency, we delivered 14 commercials as part of the brand’s expansive 'Low-key Big Deal' campaign. Led by Associate Creative Director Will Frazier, our artists crafted a total of 191 shots, including 98 unique Gecko shots, highlighting GEICO's insurance offerings.

Animation
A close up of the CG animated GEICO Gecko who is standing with a grin on his face and pointing his finger

Credits

Client
GEICO
CCO
Todd Combs
COO
Nancy Pierce
Marketing Creative Brand, Director
Tom Perlozzo, Sialoren Spaulding
Marketing Creative Brand, Manager
Kristen Levy
Manager, Marketing
Sarah Schneebaum
Marketing Project Manager II
Keya Gaglani
Copywriter
Hannah Meshulam
Graphic Designer
Montana Bassett
Community Engagement Specialist
Asia Ali
Marketing Program Lead I, Social
Suki Eleuterio
Agency
The Martin Agency
CCO
Jerry Hoak
Integrated Creative Lead
Fabio Costa
Group Creative Director
Mark Bielik
SVP, Creative Director
Justin Harris
Creative Director
Allie Nordstrom
Associate Creative Director
Katie Samuelsen, Drew Butler
Art Director
Isaiah Timmons
Copywriter
McKay Fritz
EVP, Executive Partner
Britta Dougherty
Account Supervisor
Yoon Ko, Juan Pelaez
Account Coordinator
Ally Steiner
SVP, Head of Production
Brett Alexander
VP, Executive Producer
Heather Collier
Senior Producer
Liza Miller, Elise Canup
Additional Producers
Sana Sourivongs, Katie Morgan, Maggie Weishaar
Associate Director, BA
Suzanne Wieringo
Senior BA Manager
Lauren Garrett
Senior Financial Affairs Manager
Amy Trenz
Group Project Manager
Heather Hartman
Project Manager
Nestor Ends
Production Company
Caviar
Director
Maggie Carey
DP
Mihai Malaimare
Managing Director / Executive Producer
Michael Sagol
Executive Producer
Casey Wooden
Head of Production
Cat Craven-Griffiths
VFX
Framestore
Creative Director
Will Frazier
Senior Producer
PJ Stegall
Production Coordinator
Madison Bullock
CG Lead
Jim Vidal
Comp Leads
Kane Herd, Avery Herzog
Asset Build
Kaho Hariuchi, Marco Amador, Chingtien Chu, Ryan Robinson
Rigging
Jeremy Livingston, Brad Noble
CG Tracking
Zoe Woods
CG Animation
Sean Curran, Yarim Machado, Andrew Boccio, Sam Crees, Kevin Nguyen, Antonio Guidetti, Sofia Llobregat, Han Hu, Kaitlin Yu, Jon Burke, Nico Cappuccio, Will Frazier
CG Lighting
Jim Vidal, Kevin Baker, Evan Lee, Cinzia Pegorin, Kayla Whitehead, Patrick Warner, Wei-Ting Duo, Kevin Couture, Dan Bruce FX: Saabir Pinkney, Vraja Parra, Miles Vignol
Compositors
Kane Herd, Avery Herzog, Nick Pfister, Zavier Mojica, Min-Hui Chang, Julia Caram, Jon Uriarte Sastre, Ryan Ninko, Sian Drury, Elaina Brillantes, Joseph Yoon, Nate Mosemann, Jaimie Park
DMP
Ivo Horvat
Design
John Haley, Antara Ghosh, Samantha Woods, Yiyuan (Coy) Yuan
VFX Editor + Finishing
John DiMare
Flame Finishing
Anton Anderson, Darran Nicholson, Toby Brockhurst, Matt Dobrez, Keno Naidoo
Color
Company 3
Colorist
Kath Raisch
Producer
Jake Rioux
Production Coordinator
Jennifer Massenat
Editorial
Arcade
Partner / Executive Producer
Sila Soyer
Executive Producer NY
Fanny Cruz
Editor
Ali Mao
Assistant Editor
Rex Teese
Senior Post Producer
Ellen Lavery