Go Madbury
Framestore channeled its innovative spirit for Cadbury's campaign, which calls on the Great British chocolate-consuming public to dream up novel flavour combinations in a national competition. Agency VCCP worked with directors Conkerco at Academy to craft the hero film, which sees a motley crew of sweet-toothed characters show off their mixing abilities under the slogan, 'Go madbury'.
Framestore Flame artist Darran Nicholson was at the helm of the VFX, perfecting environments and tracking camera moves throughout to create the snappy visual echoes between the flats and Cadbury's iconic chocolate blocks; and setting a twilight hour feel for the overall piece, which was further enhanced in a grade from Simon Bourne.
Credits
Agency
VCCP
Production Company
Academy
Director
Conkerco
Production Company Producer
Mark Whittow-Williams
Producer (Framestore)
Emma Cook
Flame
Darran Nicholson
Agency Producer
Elliot Liebermann
Colourist
Simon Bourne
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