Dream It
In this fantastical film for Squarespace, Framestore had the pleasure of working with two of our favourite collaborators, Spike Jonze and Idris Elba.
The spot highlights the power of Squarespace, and how its platform and tools can help bring anyone’s aspirations to life. In the spot, Elba imagines himself preparing for the boxing ring, heading on a mission into space, flying off in a fighter jet, and designing clothes. While he moves from scene to scene, Elba lip syncs the words to ‘Que Será, Será,’ wistfully sung by a young child, exemplifying the possibilities open to those who dream big enough.
The spot was shot in London, taking advantage of the city’s beautiful locations and celebrating Idris’ hometown roots. Though it is comprised of primarily practical effects (we always knew Elba could levitate), Framestore Creative Director Alex Thomas worked closely with Jonze to explore ways to elevate the magic of the creative. Thomas’s goal was to support the in-camera work, so that viewers would ask themselves, ‘how did they do that?’.
The grade was an important part of capturing the whimsical feeling, and DP James Laxton provided stunning images for colourist Beau Leon to work with. Leon drew out the bright tones of Elba’s fantasy world, set against the rich wintery blues of the London skyline as Elba sings to himself back on Earth.
In addition to ‘Dream It,’ Framestore also worked with Squarespace and MJZ on ‘Make It,’ an extended, humorous instructional video also featuring Elba and directed by Jonze that demonstrates how easy it is to put your dreams online with Squarespace.
Press
Spike Jonze Captures Idris Elba's Childhood Dreams for Squarespace - Little Black Book
Squarespace Skips Super Bowl, Bows New Campaign Starring Idris Elba - AdAge
Spike Jonze Directs Idris Elba in Charming Comedy Short Film for Squarespace - IndieWire
Idris Elba realises childhood dreams in Squarespace ads - Campaign
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