A young girl in a red swimming costume falls backwards into a pool. The shot is from the bottom of the pool, looking upwards.

Beyond

Framestore teamed up with Uncommon Creative Studio for 'Beyond', a powerful new campaign for Jordan, brought to life by females in front and behind the lens with aspiring baller Kamaya Jones as lead, musical direction by Teyana Taylor and the global debut of singer Kaelynn Hayes.

Credits

Agency
Uncommon
Agency Producer
Luke Judlin
Creatives
Quba Tuakli and Sanam Petri
Production Company
Object and Animal
Director
Karim Huu Do
Producer
Alex Chamberlain
VFX
Framestore
Producers
Jake Saunders & Sara Beckman
Production Assistant
Conor Garnett
Flame/VFX Lead
Judy Roberts
Flame
Vinny David, Darran Nicholson & Luigi Russo
Colour
Tom Poole at Company 3
Colour Producer
Shannen Troup

Related case studies

Miley Cyrus sits on a bed of flowers next to the Hollywood sign holding a bottle of Gucci fragrance
Advertising
Gucci

Flora

Miley Cyrus blurs the line between reality and imagination in the latest campaign by Sabato De Sarno.
Learn More
A large green CGI rooster sits on top of a tall urban building
Advertising
Kellogg's

See You in the Morning

Cornelius the Cockerel returns with an epic reimagining for Kellogg's.
Learn More
Glen Powell with long blonde flowing hair drives a truck and screams as he sees a (CG animated) bear in the vehicle next to him
Advertising
Ram

Goldilocks and the Three Trucks

Glen Powell turns a classic fairytale into an epic ride.
Learn More