A young girl in a red swimming costume falls backwards into a pool. The shot is from the bottom of the pool, looking upwards.

Beyond

Framestore teamed up with Uncommon Creative Studio for 'Beyond', a powerful new campaign for Jordan, brought to life by females in front and behind the lens with aspiring baller Kamaya Jones as lead, musical direction by Teyana Taylor and the global debut of singer Kaelynn Hayes.

Credits

Agency
Uncommon
Agency Producer
Luke Judlin
Creatives
Quba Tuakli and Sanam Petri
Production Company
Object and Animal
Director
Karim Huu Do
Producer
Alex Chamberlain
VFX
Framestore
Producers
Jake Saunders & Sara Beckman
Production Assistant
Conor Garnett
Flame/VFX Lead
Judy Roberts
Flame
Vinny David, Darran Nicholson & Luigi Russo
Colour
Tom Poole at Company 3
Colour Producer
Shannen Troup

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