Beautiful Law
The first law of thermodynamics states that energy can not be created or destroyed. But GE is imagining how it can be passed onto the next generation.
Our NY VFX artists, led by Vicky Osborn (Creative Director), Andre Vidal (VFX Supervisor/Compositing Lead) and Pat Ross (CG Lead), collaborated with director Frederic Planchon, Anonymous, BBDO and colourist Jean-Clement Soret of Company 3 to bring to life the mesmerizing spot, which celebrates GE’s past, present and future.
In order to capture the dreamy essence of the spot, Framestore’s artists crafted the key CG elements seen throughout the sequence, including the CG wind turbine and plane flying through the grandiose library, ensuring every detail conveyed the surreal look and feel.
The CG library extensions presented an exciting challenge, demanding meticulous attention to detail due to their size. Artistically, the team creatively addressed the task of making the expanded architecture visually engaging, incorporating realistic lighting and texture into a seemingly unreal space. This was achieved through a combination of CG and compositing, resulting in a captivating spot that highlights GE's history and ongoing commitment to innovation.
