01st August 2024
Animation

Reviews Praise Libresse/ Bodyform Campaign

The Drum and David Reviews nominated Libresse/ Bodyform’s ‘Never Just a Period‘ ad as their Ad of the Day noting the over-the-top visuals helping to create an engaging and provocative narrative that underscores a serious message.

Partnering with Lucy Forbes at Smuggler and AMV BBDO, Framestore contributed to the female-led team, providing a mix of live action, art, craft and animation for Libresse / Bodyform.

The Libresse / Bodyform campaign continues to blaze a trail, opening up honest conversations about women's bodies. Having previously collaborated with the brand and agency on the multiple award-winning 'Wombstories,' Creative Director Sharon Lock has once again made a significant impact with their newest campaign 'Never Just a Period.' 

Read The Drum’s review here.

Read David Reviews piece here.