LBB on Kiyan Prince Tuesday 8 June 2021
The Little Black Book spoke in depth with Framestore’s Global Real-Time director, Karl Woolley, and Framestore's Creative Technologist Johannes Saam, about their groundbreaking work using deepfake technology to bring football prodigy Kiyan Prince back to virtual life and to raise awareness to help stop knife violence.
Karl and Johannes reflected on the enormity of the task they had in front of them to realise this campaign: “We had the responsibility of giving the family a chance to see Kiyan again. Realising his likeness for a campaign of this scale was challenging, we are used to working under pressure but this project was unparalleled.”
Read the full interview here on the Little Black Book site.