Kamen Markov's Most Immortal Ad

Ahead of this year’s LBB (Little Black Book) Immortal Awards deadline, jurors have been selecting the ads and campaigns that have stood the test of time in their minds, revealing the reasons why they’ve stayed with them through the years as their Most Immortal Ads.

Creative Director Kamen Markov highlights Volkswagen’s “The Force,” stating, “with over 20 years in post-production, it would have been natural for my Most Immortal Ad to be an extravaganza of visual effects. Yet, the one TV commercial that has been continuously etched in my mind has none of that.”

Read the full piece here.