15th May 2024
Deepfake/AI
Animation

IOC Launch Olympic Refugee Campaign

Working with creative studio Gravity Road, Framestore’s VFX team, led by Director and ECD William Bartlett, crafted a compelling film to garner support for the Refugee Olympic Team as they prepare for the 2024 Paris Games.

The film was crafted utilising cutting-edge AI technology. An integral aspect of the film’s production was the engagement of contributors affiliated with the refugee community, such as illustrator and author Engy Jarrouj, a refugee from Syria at Framestore. The film also features an original piece of music produced by recording artists Che Lingo and Manon Dave.

Learn more about Refugee Olympic Team’s campaign here.