12th November 2020

His Dark Materials App

To promote the release of the much-anticipated season two of the show, Framestore teamed up with HBO to launch immersive AR App 'His Dark Materials: My Daemon' where fans get the chance to customise and interact with their very own 'daemons'.

TechCrunch details the app's features and chats to our Global Head of VR, Christine Cattano;

“It’s a really great opportunity to give users and fans of the show the opportunity to have a daemon companion that’s personalized to them,” says Christine, “And what better way to do that than on your phone, which is a constant companion to us all?”

You can read the TechCrunch article here or for more coverage on the app see below.

Variety

MobileMarketer

Nerdist

LBB

Superhero Hype

The News Trace

Syfy

The Mac Observer

four tiles showcasing the his dark materials app