Arrows Craft shortlist

The British Arrows has announced the shortlist for both its Arrows and Craft awards; which sees Framestore shortlisted for two awards as well as a whole raft of our projects shortlisted in several different categories.

CGI: Purdey's 'Hummingbird'

Hummingbird - the full CG Purdey's commercial produced by Framestore Pictures and directed by Murray Butler has been shortlisted for the Craft CGI Award. 

Talking about our work on the commercial, Tony Hector, creative director VCCP said; 'Laying out the creative for this project we knew that the highest-quality VFX was critical to its success. What made this the right choice was the collaboration between Framestore from start to finish, which made a huge impact on the final commercial.

Colourist: Victoria 'Xibalba'

Framestore colourist Simon Bourne has been shortlisted for his work on Cerveza Victoria's commercial Xibalba. 'Dark, moody, ominous and threatening was how I envision the grade for this film but keeping look as beautiful and epic as possible,' was how Simon described his vision for the grade on this advert.