Ai

Framestore is reframing what’s possible for the next generation of storytellers, by pairing AI with our own proprietary tools.

Theo Jones Promoted to Creative Director, AI

As Creative Director, AI, Jones will pioneer how Framestore unlocks new storytelling possibilities for Directors, brands and clients through visual effects. His role focuses on bridging the gap between rapidly evolving AI technologies and the precise requirements and creative excellence of high-end film production, advertising, episodic and immersive experiences. 

Learn more about Theo's new role
A colour headshot of Theo Jones with a white Variety logo

Join us at Edinburgh TV Festival 2026

Creative Director, AI, Theo Jones joins cross-genre experts from BBC, Google, Hat Trick Productions, AI NFTS, Particle6 and Banijay UK for a discussion: Whisper It! AI May Not Be the Enemy of Creativity After All at this year's Edinburgh TV Festival.

Read more about our panel
Edinburgh TV Festival 2026

CTO Lincoln Wallen at Time100

At the TIME100 Talks in Cannes, our CTO Lincoln Wallen joined industry leaders to unpack the question: How do we keep creativity human in the age of AI?

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CTO Lincoln Wallen joins a panel of industry experts at Cannes

Our Technologies

Futon
Technology

Futon

Integrating cutting-edge Machine Learning and Generative AI into the VFX pipeline.
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Spider-Man trapped in a Mysterio illusion with a white 'Freak' logo over the top
Technology

Freak

Our custom path tracer, Freak, sits at the heart of our film production pipeline and is used to render all our pixels.
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Rocket from Guardians of the Galaxy Vol 3 with a white Fibre logo
Technology

Fibre

Fibre is the highly optimised PDB-based groom dynamics solver that we use in-house to simulate hair, fur, feathers and foliage.
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Test
Technology

FUSE

A ground-breaking project, FUSE (Framestore Unreal Shot Engine) is establishing the next era of filmmaking.
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PRESENT
Technology

PRESENT

A European Commission-supported project that’s seeing the development of an AI-integrated digital human built in Epic’s Unreal Engine.
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Farsight Logo in white
Technology

fARsight

Our proprietary fARsight platform, directors and DOPs can easily find locations, compose shots, and set up scene blocking.
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Latest News

A still from Walmart's Whoknewville showing The Grinch, and there is a white The Howler logo in the bottom right hand corner.
2nd July 2026

The Howler on AI in the VFX Toolkit

Charles Howell and Theo Jones speak to The Howler on AI integration in VFX pipelines and the industry as a whole.
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An image showing an AI Geico Gecko with podcast equipment with the Business Insider logo in the bottom right corner.
10th June 2026

Business Insider on Geico Gecko's Live Interview

GEICO is giving its famous 30-year-old mascot the generative AI treatment.
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Framestore wins SciTech Academy Award
19th February 2026

Academy Award Sci-Tech Win

Framestore is honoured to be celebrating an Academy Award for our proprietary layered shading system.
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