Join Framestore at Insight ’26, the inaugural conference for VFX and post-production professionals in London. Centered on data analysis and business strategy, the conference's keynote presentations and expert-led sessions will allow attendees to gain access to the latest industry intelligence, including newly released research and data covering production activity, workforce trends, business performance, and the wider screen sector landscape.
Integrating AI: Practicality over Hype
The session will ask , "Where is AI actually saving time and cost today in VFX and Post? Where is it making a difference in workflows and creativity? Is the reality living up to the hype? And what should we be telling undergraduates about AI in our industry and its impact on entry level pathways?"
Meet the speaker
William Bartlett | Executive Creative Director
Bafta-winning designer and director with over 20 years of experience working in advertising, television and film. William spent most of his career as a VFX Supervisor collaborating on many iconic projects, including four James Bond title sequences. He has worked on many adverts and music videos including Guinness 'Noitulove', which won the Grand Prix at Cannes and 'Doo Wop (that thing)' for Lauryn Hill which was MTV music video of the year.
Since 2016, William has been focused on his own directing and design work. The first job he took on, a title sequence for the BBC, went on to win several awards, including the Bafta for title sequence design. He has also directed work for SKY, ITV, Google, Heineken, Jaguar, Channel 4, and a spot for The Times newspaper that was awarded a D&AD pencil for TV advertising and was part of the APA 50.
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Animex 2026
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