Join over 2,000 global TV industry leaders at Edinburgh TV Festival 2026 for thought-provoking lectures by television tastemakers to masterclasses by experts in their fields. The festival in Edinburgh delivers relevant, informative, and provocative content.
Whisper It! AI May Not Be the Enemy of Creativity After All
13:00 - 14:00 26th August
What if AI isn’t the threat to creativity we fear, but a catalyst for it? A new creative collaborator that unlocks more time for human ingenuity?
With leading cross-genre experts, this lively discussion explores how television producers and creatives are already putting AI tools to work across the production process, helping teams innovate, experiment and - just maybe - deliver more ambitious content to audiences.
Theo Jones, Creative Director, AI at Framestore will be joined by Patrick Holland, CEO & Executive Chair of Banijay UK, Peter Archer, Programme Director Gen AI at BBC, Eline Van Der Velden, Founder / CEO of Particle6, Jonny McCausland, Head of Creative Innovation at Hat Trick & Course Leader at AI NFTS and Cori Boyce, Strategic Partnerships, Broadcast & Media at Google.
Meet the Speaker
Theo Jones | Creative Director, AI
Academy Award nominee Theo Jones is Framestore’s Creative Director, AI, a role in which he oversees the studio’s mission to unlock new storytelling possibilities through the integration of Machine Learning and Generative AI. In this position, Theo spearheads the exploration and introduction of new AI tools across the studio, including the recent global rollout of Futon, a proprietary platform that harnesses open-source innovation within a secure, artist-led pipeline
Theo has been at the heart of Framestore’s most groundbreaking initiatives, with credits including Guardians of the Galaxy Vol. 2, Paddington 2, and Disney’s Christopher Robin, for which he earned a VFX Oscar nomination. His technical expertise has driven innovative projects such as the award-winning ‘Field Trip to Mars’, the Battle for Avengers Tower VR experience, and the LED overhaul of Morgan Stanley’s New York HQ.
A veteran of boundary-pushing R&D, Theo previously led the development of FUSE (a real-time VFX pipeline) and numerous grant-funded AI and deepfake research projects. His career-long focus on bridging film and technology was recently highlighted in his work on FLITE, a short film that utilised Unreal Engine from previs to final pixels.
Animex 2026
IAAPA EXPO 2026
