Meet Wearlight Denim
Director Kim Gehrig and Yard NYC follow up on spring’s head-spinning ‘Meet Me In The Gap’ with a light and airy campaign for the hot summer months. Framestore was thrilled to offer its VFX expertise once again, working pre-shoot, on set and in post to sharpen the finish on the hero film and its multimedia deliverables, which sees Gap’s brand new Wearlight denim in action.
Credits
Client
Gap
Director
Kim Gehrig
Creative Director
Ward Williams, Michael Bird
Head of Production
Kirsten Arongino
Producer
Molly Dowd
Production Company
Somesuch x Anonymous Content
Line Producer
Jacob Swan Hyam
Choreographer
Yoann Bourgeois
Flame
Chris Redding, Tim Greenwood, Paul O'Brien, Katie Rhodes, Al Ford
Colourist
Simon Bourne
Agency
Yard NYC
Senior Creative
Tino Torrado Barreiro
DOP
Daniel Landin
VFX Lead (Framestore)
Ben Cronin
Nuke
Sherrine Byfield, Matthew Thomas
VFX Senior Producer
Josh King
Chief Creative Officer
Stephen Niedzwiecki
Account Supervisor
Bobby Bush
Production Co-ordinator
Katrina Alick
Executive Producer
Nicky Barnes
Editor
Tom Lindsay @ Trim Editing
Nuke Lead
Christian Baker
Roto & Clean-up
Reece McFarlane, Hasan Khan
Assistant Producer
Lara Marshall
Share this case study
Related Case Studies
Advertising
007 Fragrances
007 Fragrance: More Than Meets The Eye
Framestore’s William Bartlett revisited the world of James Bond, taking on directorial duties.
Advertising
Lipton
Be More Tea
Lipton's 2014 Muppet commercial by adam&eveDDB and Noam Murro sees Kermit meeting Miss Piggy.
Advertising
Buchanan's
Choose Great
‘So what’s the difference between good and great?’ That’s the question in the opening of Buchanan’s film.