IF

From writer and director John Krasinski, IF tells the story of a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Cailey Fleming, Ryan Reynolds, John Krasinski, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.

Animation Supervisor

Animation

Creatures

Characters

Visual Effects Supervisor

Effects Simulation

Previsualisation

Framestore's VFX Supervisor, Chris Lawrence, and Animation Supervisor Arslan Elver served as the Production VFX Supervisor and Production Animation Director on John Krasinksi's IF, playing a pivotal role throughout the entire filmmaking journey.

From initial storyboarding and character design to previz, on-set supervision, postviz, and the final delivery of shots, Framestore's involvement was extensive and integral. This all-encompassing participation leveraged the strengths of Framestore's Pre-Production Services (FPS), VizDev Department, Design, and VFX teams spread across London, Montreal, and Mumbai. IF represents an audacious fusion of live-action and tactile, stylised animation, with Framestore taking the lead as both the primary creative partner and sole VFX provider. It was critical for our team to provide John Krasinski with the necessary tools and flexibility to iterate throughout the project, allowing him to fully realise his vision.