Meet our Immersive team at IAAPA Expo 2024 in Orlando!
In attendance will be an array of representatives from our Immersive team including Karl Woolley, Global Head of Immersive, Heather Kinal, Senior VP - Immersive, Maximilian McNair MacEwan, Executive Producer - Immersive, David Michaels, Head of Brand Partnerships, Gavin Fox, Creative Director, Gareth Smy, Creative Director, Brian Solomon, Creative Technology Director, PJ Stegall, Senior Producer and Daniel White, Senior Producer - Immersive.
The team is looking forward to connecting at the event and will be available throughout the week to discuss future collaborations.
About Framestore’s Immersive team
Framestore is a world-leading innovator in crafting immersive experiences that transcend the screen, catapulting you into extraordinary realms of adventure. Combining our unrivalled creative craftsmanship with our technical prowess, we're dedicated to reframing expectations for both IP owners and their guests with creative technology, location-based entertainment (LBE), and mind-blowing theme park rides.
If you're interested in discussing how we brought AI to the Immersive LBE for Cadillac 'Art of You', the magic to Field Trip to Mars, or the myth to Loch Ness Monster: The Monster Lives On then please get in touch with the team to learn how we can help your vision.
Image Credit: Cadillac 'Art of You'
Meet the Team
Karl Woolley, Global Head of Immersive
With a background in engineering and over 15 years’ experience with emerging technologies, Karl is able to offer an incredibly high level of technical understanding and problem-solving to both creative agencies and brand partners to deliver experiential projects.
Heather Kinal, Senior VP, Immersive
For over a decade, she has been an instrumental part of the Framestore Immersive team, playing a lead role in their endeavors. As the demand for immersive and mixed reality projects continues to surge, over the last 10 years Heather has taken charge of teams dedicated to utilizing cutting-edge technology and creativity.
Maximilian McNair MacEwan, Executive Producer, Immersive
During his time at Framestore, Max has produced multiple immersive rides for Lionsgate Entertainment World in Zhuhai. More recently he has produced across both Jurassic World Adventure and VelociCoaster for Universal Creative as well as oversaw production for several attractions projects for Walt Disney Imagineering.
David Michaels, Head of Brand Partnerships, Immersive
David possesses unparalleled global industry expertise, that is second to none. He excels at helping clients envision bold, groundbreaking projects while uncovering new growth opportunities. Always eager to push the limits of immersive experiences, David combines his keen business insight with creative passion, focusing on bringing exciting and innovative ventures to life.
Gavin Fox, Creative Director, Immersive
Gavin has been a creative director in Framestore’s immersive department since 2014 and uses his love of all things immersive and interactive to create the best possible theme park rides and location-based entertainment experiences.
Gareth Smy, Creative Director, Immersive
A recent addition to Framestore’s Immersive team, Gareth brings extensive global experience in the themed entertainment industry, specialising in storytelling and concept development for clients around the world.
Brian Solomon, Creative Technology Director, Immersive
Brian is an award-winning creative technology director working in the converging fields of immersive technology, digital products, cinematic arts, and new wave themed entertainment.
PJ Stegall, Senior Producer, Immersive
With over 12 years of industry experience, PJ has worked closely with the Immersive and Integrated Advertising departments across a wide range of award-winning commercial and creative technology projects. She finds herself inspired by the constant evolution of technology and turning complex visions into a reality.
Daniel White, Senior Producer, Immersive
Daniel has spent the last 20 years working as an event and experience producer of multichannel, interactive and generative environments. He specializes in leveraging emerging technology to create engaging experiences, from concerts and arts festivals, to high-end branded events, award shows, and large scale interactive installations.
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