Deepfake & AI

Since day one Framestore has combined traditional artistry with the latest available tools.

Technologies and techniques like AI, deepfake and machine learning have been part of our toolkit for some time, whether as a means for speeding up processes and helping our artists get to the creative faster or as a burned-in aspect of a specific creative brief.

From R&D for big budget movies and comedy commissions lampooning well-known figures to initiatives with a serious social message – such as the multi-award-winning Long Live the Prince anti-knife crime campaign – these cutting-edge methodologies allow us to explore ideas, iterate more quickly and expand the creative palette of the artists and technologists we work with.