Kiyan Prince Friday 21 May 2021
Framestore used deep fake technology in a ground-breaking anti-knife campaign to bring back Kiyan Prince, the schoolboy football prodigy who tragically died after being stabbed 15 years ago, as a virtual footballer. All money raised by the campaign will go towards The Kiyan Prince Foundation, the charity set up by Kiyan’s father to raise awareness about knife-crime.
Framestore’s Co-founder and Chief Creative Officer, Mike McGee; Project Lead, Karl Woolley; Creative Technologist, Johannes Saam; Global Head of Creatures, Markus Schmidt and Senior Designer, David Lochhead collaborated with expert likeness artist Chris Scalf to develop the assets needed for the campaign.
This world-first project caught the attention of many news outlets and here’s a roundup up of the coverage: