Virtual Art Department

Framestore’s virtual art department (VAD) bridges concept and previs via real-time animation. By developing real-time assets from initial look development to production-ready models and environments, the VAD assures consistency and quality across all real-time models. The VAD acts as a liaison between creatives and artists to assure all creative feedback is fully incorporated into the assets and delivers camera-ready assets for production, as opposed to handing off to set building or VFX departments.