Volvo EX90 Product Film
Our team collaborated with Director Marcus Ibanez of new-land, and Oppenheimer’s DOP Hoyte van Hoytema, to bring an innovative visual concept to life in a beautifully shot film, showcasing ‘Volvo Vision’ – a concept aimed to capture the car’s perspective through the artistic lens of real-time LiDAR scanning, giving audiences an immersive view that combines technology with emotion.
The final film delivered a captivating visual and emotional experience, transforming the concept of LiDAR technology into an immersive narrative element. By combining cutting-edge VFX with creative storytelling, we brought to life an authentic “car’s eye view” in a way that resonates visually and emotionally.
CREDITS
Client
Volvo Cars
Global Head of Brand & Chief Creative Officer
Andreas Malm
Head of Global Product & Technology Communications
Johan Larsson
Head of Global PR & Communications
Jenny Åström
Campaign Manager
Louise Ahlström
Creative Directors
Oskar Johansson & Gustav Johansson
Art Buyer
Markus Kristensen
Rights Manager / Music & Talent
Carl Blom
Agency
Stendahls
CD
Oscar Plasidius
AD
Mattias Berg, Henrik Gustafsson, Klas Andén
Copy
Oliver Rogers
Karin Hedberg
Client Director
Project Manager
Anton Carlsson Byröd
Agency Producers
Mats Wolgers & Kalle Wettre
Production Company
new-land
Director
Marcus Ibanez
DOP
Hoyte van Hoytema, ASC, FSF, NSC
EP
Erik Torell
Producer
Moa Looft
VFX
Framestore
Creative Director
Kamen Markov
VFX Supervisors
Will Laban, Matthew Thomas
CG Supervisor
Cosku “Joshku” Ozdemir
Concept Art
Jonathan Opgenhaffen, Sharon Lock
CG Assets - Model/Texture/LookDev
Adam Smith Satoshi Takazawa Evangelos Kapsopoulos Oliver Atton-Higgins Eleonora D’Onofrio
CG Rigging
Leo Schreiber, Maya Dumond, Nathan Clark, Jeremy Livingston
CG Animation
Jayant Kumar, Nathan Thompson, Sofia Llobregat, Rocky Vanoost
CG FX
Steve Page, Philip Child, Eaton Crous, Kjell Strode, Owain Peake, Loris Mantello, Alex Marlow
CG Lighting
Adam Baldwin, Finella Fan, Kenny Ip
Design / After Effects
David Lochhead, Jack Field, Julien Van Wallendael, Christian Taylor, Steven Kelly, Rav Matharu
Compositing
Kamen Markov, Matthew Thomas, Jon Uriarte Sastre, Suzanne Jandu, Jack Pond, Aadel Matoorianpour, Zac Makey, Oliver Adranghi, Christopher Halstead, Luigi Russo
Flame
Guy Lubin
VFX Editorial
Humberto Reynaga, Roberta Corfu
Executive Producer
Anna MacDonald
Junior Producer
Chloe Dunn
VFX Production Coordinators
Chloe Dunn, Robyn Borrageiro
Colour
Company 3
Senior Colourists
Jean-Clément Soret, Matthieu Toullet, Greg Fisher
Data IO and Workflow Supervisor
Adam Stannard
Colour Assists
Santino Napolitano, Jack Kennedy, Karl Pasamonte
Data IO
Bleddyn Wakeford, Lydia Suri
Executive Producer
Ellora Soret
Senior Colour Producer
Chris Anthony
Senior Producer
Edwin Elkington
Kerri Aungle
Line Producer
Editor
Nik Kohler, Cabin Edit
Audio Post Production
String and Tins
Online & VFX (Live action shots in Brand Film)
Tint Post