GEICO Gecko holding a pencil

Legend of the Lizard

The Framestore team, led by Associate Creative Director Will Frazier, teamed up with The Martin Agency to continue our ongoing collaboration on the world's most famous lizard: the GEICO Gecko. This time around, the insurance-loving Gecko is the subject of a new 15-minute documentary, "The Legend of the Lizard". 

Characters
Creatures
A title card that says "Legend of the Lizard"

In addition to the film, our teams brought to life a teaser trailer and four spots that aired during the Super Bowl LVIII pre-game show. 

It was a pleasure working with Framestore. They truly love the Gecko. And I felt that love and care working with them on this campaign. They brought so much to the process and supported me at every turn.
David Shafei
Director
The GEICO Gecko stands at a baseball field, looking through a chainlink fence

A picture frame contains a photo of the GEICO gecko as a baby. The words "His Rise. Legend of the Lizard" are on the photo

A man and a woman dressed in GEICO Gecko garb. The words "His Influence. Legend of the Lizard" are on the photo

A man points to a painted mural of the GEICO gecko holding a girl's hand. The words "His Secret. Legend of the Lizard" are on the photo

The GEICO gecko holds a pencil. The words "His Rise. Legend of the Lizard" is on the photo

Credits