
Happier Holidays
Framestore Pictures director Anh Vu brings holiday magic to life in Target’s first spot from the seasonal campaign, “Happier Holidays from Target,” hitting the bullseye in capturing the joy and wonder of a Target run.
To enhance Anh’s directorial vision of a fantastical “Tarzhay” winter dreamscape, our NY VFX team delivered a mix of visual effects, from the CG creatures to falling snow and starry night sky replacements – set to a rendition of “Pure Imagination,” performed and co-produced by Griff.

Credits
Client
Target
VP of Creative
Scott Swartz
CD
Graham Hall
VP, Marketing
Erica Thein
Director, Guest Marketing Strategy
Lisa Roytman
Sr Marketing Manager
Hannah Morris
Senior Creative Producer
Barth Ward
Product Specialist
Ali Monson
Agency
Mythology
Group Account Director
Heather Mayo
ECD
Chris Shipman
CD
Marian Shelley
Art Directors
Chad Chadderton, Claire Roudabush, Tina Smith
Account Directors
Bari Rausnitz, Nicole Sorice
Account Supervisor
Hana Trattner
EPs
Andy Wilcox, Erika Best
Senior Producer
Maliyamungu Muhande
Production
Framestore Pictures
Director
Anh Vu
Managing Director
Jennifer Siegel
EP
Brittney Walker
Head of Production
Hayley Diaz
Associate Producer
Grace Kenney
Line Producer
Brian Etting
DP
Alice Brooks
Previz
Framestore Pre-Production Services (FPS)
Visualisation CD
Vincent Aupetit
Visualisation Supervisor
Luis Acedo
Assets Supervisor
Margherita Balestri
Visualisation Head of Production
Stephen Nixon
Visualisation Associate Producer
Rachael Gordon
Visualisation Artists
Alican Serbest, Antoine Gallouin, Chris Dawson, Edwin Leeds, Mya Mistry
VFX
Framestore
EPs
Britteny Walker, Nick Fraser
Senior Producers
Tierney Farrell, Nathan Niamehr
Associate Producer
Rebecca Schmidt
CDs
Vicky Osborn, Alex Thomas
Additional VFX Supervision
Rebecca Teichner, Luca Pelegatta
2D Leads
Karch Coon, Corinna Wilson
Compositors
Aditi Khosla, Caio Sorrentino, Christian Mangual, Craig Tozzi, Dan Giraldo, Jeen Lee, Kane Herd, Navid Bagherzadeh, Noah Catan, Ryan Ninko, Tamir Sapir, Zavier Mojica
Matte Painting
Callum McKeveny, Cedric Menard, Menelaos Peristeridis
Concept Design
Brian Drucker, Coy Yuan, Nathan Zankich, Nikola Yordanov
Designers
Antara Ghosh, Kevin Sanchez
Finishing Artists
Anton Anderson, Devon Taylor
VFX Editor
Phillip Calderon
CG Leads
Andy Zazzera, John Montefusco
CG Artists
Jessica Soderstrom, Sarah Van Alstyne, Clara Simone, Emmylou Ries, Jass Tsai, Quinn Thompson, Justin Diamond, Khaled Sabry, Ehsan Parizi, Kjell Strode, Goran Ognjanovic, Yarim Machado, Jon Burke, Antonio Guidetti, Austin Yawny, Kayla Whitehead
CG Artists
Michael Marsek, Ryan Robinson, Rui Yang
Color
Rare Medium
EP
Heath Raymond
Colorist
Mikey Rossiter
Color Assists
Rachel Kong, Nicholas Ray Hiltner
Editorial
Uppercut
Editor
Alex Hagon
Assistant Editor
Cristina Headrick
EP
Lisa Sadek
Head of Production
Nicholas Markus
Post Producer
Ashley Bauchman