game view of british airways flight game. back view of a plane flying across the british isles

Flight Game

Labs took to the skies with BA, designing and building a motion-controlled flight game that would showcase the fine array of landmarks and attractions across the British Isles. Framestore worked with Container21 and Innovision on the installation, which was displayed at the GREAT Festival of Creativity in Shanghai, and received a visit from a very esteemed guest.

game view of british airways flight game. back view of a plane flying across the british isles

Best of British

Fitting with the event’s celebration of all things British, players pilot a BA plane around a stylised map of the UK using Leap Motion, picking up points as they visit different landmarks.

All three stages of the game – its sign-up tablet, the real-time 3D flying game itself and the back-end integration with Chinese social network Weibo – were designed and created by the Labs team at Framestore, and built in conjunction with Container21. The game was developed in Unity in just four weeks, with the team giving it a bold, contemporary look to fit the forward-thinking audience in Shanghai. After finishing their flight, players can see how they compare to other pilots, have their picture taken, and see and share their score on Weibo.

game view of british airways flight game. back view of a plane flying across the british isles

We were delighted to work with Framestore on bringing the unique experience of travelling with British Airways to the UK to life at GREAT, and proud to be part of this exciting initiative.
British Airways

In Flight

Framestore's lead developer on the project Chris Rayner said of the work: 'It has been great to work on this exciting project and to help celebrate British creativity. Integrating these various technologies smoothly has been a challenge, but the result were well worth it'.

'We knew the end result would be awesome since Framestore approached us to talk about the project, even though it represented a challenge with the timeframe we all had', said Emanuele Paris and Patrick Tomasini of Container21. 'It's a pleasure to see how everything came together in a fluid, beautiful and fun experience'.

Of course, if anyone knows Britain's landmarks (and has piloting experience to boot) it's HRH Prince William, who stopped by for a game whilst visiting the GREAT Festival:

prince william playing the british airways flight game as stewards watch the screen

Credits

Producer (Framestore)
Jonny Dixon
Lead Developed
Christopher Rayner
3D
Container21
Share this case study