Five Bucks

With a singing quintent of bucks, a freedom screaming eagle and a spirited finger-spokesperson, Framestore brought to life seven CG characters for this delightfully odd campaign for Cox Communications. With the premise harmonised by a straight-faced delivery, the Framestore Pictures crew delivered elegant simplicity and an eagle-eye for detail. 

It’s all about the details: The tiniest twitch of a whisker. The way our eagle’s feathers moves. The way the finger becomes convincingly human-like. The way the costumes fit (or mis-fit) the deer based on their personalities. Small things make a big difference. But big details matter too, like the way each deer has a distinct personality - in terms of both look and performance. The script already gave them all distinct character traits, and Framestore expanded them. 

Customers can save five bucks with this five buck quintet in these 30" and 60" films. Extra quirks and behaviors for each character make it all feel less rehearsed, as well as giving the audience an extra smile each time. Things like the deer clearing their throats before they begin singing, stepping on each other’s lines, or an internal power-struggle as to who stands half a step in front of who. The stuff that happens in real barbershop groups.

The eagle describes the No Brainer for signing up for Cox Communications.

Our eagle screams for freedom in this spot.

Moving cable providers is as easy as a tap of the finger. And, as always, much of it character's personality comes down to the eyes...even if they are drawn on a fingertip with a biro pen.