Animated Toucan Sam having a piano lesson with giant Froot Loop rings scattered across the room and piano

Find the Loopy Side

For the playful Froot Loops campaign, our design and VFX artists were involved in initial concept design all the way through final 3D execution and compositing - crafting a lively world for the one and only Toucan Sam. 

Animation
Animated Toucan Sam holds a spoon in the air as he begins to eat a bowl of Froot Loops cereal

Credits

Agency
Leo Burnett
Producer
Sara Martin
ECD
Mariana O'Kelly
Art Directors
Anuar Morad, Silas Nogueira
VFX
Framestore
Head of Production
Cat Pavitt
EP
Jamie Hoskins
Producers
Samantha Wong, Simon Jensen
CD
Jake Cuddihy
CG Supervisor
Russell Miller
Comp Lead
Joseph Taylor
3D Artists
Brad Noble, CK Lu, Dan Bruce, Edwin Schapp, Francisco Dias, Joshua Merck, Matt Sackley, Maya Dumond, Meghan Pangiochi, Russell Miller, Sam Crees, Shu Ning Chia, Stone Cleven, Subin Chae, Taylor Hodgson-Scott, Victor Uhal, Youran Lyu
CG FX
Adam Thompson, Eric Hiller, Markus Clipper, Ryan Wang
Comp Artist
Meg McGuire
Flame
Serina Flores
Online Editors
Jacob Sadowsky, Johnny Kachenmeister
Adrian Navarro, Antara Ghosh, Benjamin Girdwood, Bill Halliar, David Lochhead, Jamal Bennett, Joey Cappabianca, Julien Van Wallendael, Mike Tello, Spencer Wilson
Data Services
Alex Januik, Jordan Freese, Pam Atadero