Why Kellogg's Backed the Bird

Campaign sat down with Jenn Carkner, Vice President of Kellogg’s Cereal, Mark Elwood, Chief Creative Officer at Leo Burnett UK, as well as our team’s Chief Creative Officer Mike McGee and Compositing Supervisor Jonni Isaacs, to delve into the creation of Kellogg’s refreshed brand identity, featuring the iconic Cornelius the Cockerel.

The article features a look at the animation reference for Cornelius' walk and insights from Jonni Isaacs on the fine balance between bringing a character to life without making it too realistic.

Read the full article here.