“What Do You Wish You’d Been Told?” Libresse in LBB

Following the fantastic reception to the Libresse/ Bodyform ‘Never Just a Period’ LBB have asked the creatives involved how they made it happen. Framestore’s Creative Director, Sharon Lock shared her thoughts on the storytelling elements with some sneak peeks behind the scenes.

Partnering with Lucy Forbes at Smuggler and AMV BBDO, Framestore contributed to the female-led team, providing a mix of live action, art, craft and animation for Libresse / Bodyform.

The Libresse / Bodyform campaign continues to blaze a trail, opening up honest conversations about women's bodies. Having previously collaborated with the brand and agency on the multiple award-winning 'Wombstories,' Creative Director Sharon Lock has once again made a significant impact with their newest campaign 'Never Just a Period.' 

Read the full piece here.