How AI will Turbocharge Creative Capabilities

Framestore Company 3 Group’s CTO Lincoln Wallen spoke to IBC this week about the difference in content consumption that AI will contribute to. He emphasises that AI will not replace human creativity but will, as it develops, enhance and boost creativity.

From real-time, AI and virtual production to building bespoke in-house tools, groundbreaking technology is at the heart of what Framestore do. It helps us deliver for the world's biggest films, TV shows, brands and theme parks, and pushes us - as individuals, as a company and as an industry - to take what we do to the next level. 

Read more about his thoughts here.