Actress Kate McKinnon on a stage in a suit eating mayonnaise from a jar

Mayo Cat

For Hellmann's Super Bowl 58 commercial, Framestore's NY VFX team, led by VFX Creative Director Vicky Osborn, partnered with VML NY, directors Speck & Gordon and production company Furlined.

Kate McKinnon with her eyes wide, looking stunned

Creative Director Vicky Osborn comments: "It was a really great experience to work on such a genuinely funny creative idea and help bring it to life for the Super Bowl."

Credits

Agency
VML NY
ECD
Susan Golkin
GCD
Peepo David
CDs
Dana Stalker, Andrew Curtis, Ben Morejon
SVP, Content Production NA
Angela Barber
EP
Tara Leinwohl
Associate Director, Music Production
Dan Burt
Sr. Integrated Business Manager
Emily Nargi
Global Business Director
Ariel Stern
Business Director
Sarah Mannion
Account Director
Samantha Bernstein
Assistant Account Manager
Anshicca Somaiya
Executive Strategy Director
Daryl Giannantonio
Group Strategy Director
Maddie Gupta
Associate Strategy Director
Matt Confer
Production Company
Furlined
Directors
Speck & Gordon
President
Diane McArter
Senior EP
David Thorne
EP/Director of Production
Jay Wakefield
Line Producer
Chris Palladino
DP
Darren Lew
Production Designer
Clement Price-Thomas
VFX CD
Vicky Osborn
VFX Supervisor
Steve Drew
VFX Shoot Supervisor
Vicky Osborn, Zavier Mojica
Comp
Steve Drew, Nick Tanner, Navid Bagherzadeh, Chris Grocock
CG Tracking
Jass Tsai
Flame Finishing
Keno Naidoo
Design CD
Brian Drucker
Design
Julien Van Wallendael, Takanori Yashiro, Yujung Lee, John Haley
Digital Matte Painting
Ivo Horvat
VFX Editor
Eugen Bekafigo
Head of Studio, NY
Tara Maloney
Head of Production, NY
Veronica Ware
EP
Nick Fraser
Producer
Catherine May
Production Coordinator
James Bolan
Color
Company 3
Colorists
Tom Poole, Jenny Montgomery
Color Assistant
Nick Daukas
Producer
Shannen Troup
Editorial Company
MackCut
Editors
Pamela Petrukski, Danielle Minch
Assistant Editor
Brandon Alexander
EP
Gina Pagano
Producer
Kayla Robinson
Music
JSM
CCO
Joel Simon
EP
Jeff Fiorello
Senior Producers
Norm Felker, Andrew Manning
Producer
Sharon Cha
Co-Composers
Joel Simon, Seamus Kilmartin