Bringing together industry leaders, creative professionals, brands, agencies and production experts, The Future of Advertising is an annual conference, designed to provide insights into the latest trends and forward-thinking in the advertising industry.
Meet the Speaker
William Bartlett | Executive Creative Director
Bafta-winning designer and director with over 20 years experience working in advertising, television and film. William spent most of his career as a VFX Supervisor collaborating on many iconic projects including four James Bond title sequences. He has worked on many adverts and music videos including Guinness 'Noitulove' which won the Grand Prix at Cannes and 'Doo Wop (that thing)' for Lauryn Hill which was MTV music video of the year.
Since 2016 William has been focused on his own directing and design work. The first job he took on, a title sequence for the BBC, went on to win several awards including the Bafta for title sequence design. He has also directed work for SKY, ITV, Google, Heineken, Jaguar, Channel 4, and a spot for The Times newspaper that was awarded a D&AD pencil for TV advertising and was part of the APA 50.
Empowering the Future: The Role of AI in Content Creation with Framestore's Intrinsic-AI Approach
Framestore, a six-time Academy Award-winning studio, operates at the nexus of technical innovation and creativity in advertising, film, television, theme park rides, and immersive entertainment …so we understand the significance of AI.
Our success isn’t predicated on knee-jerk responses to trends or hype, but on thoughtful, informed, evidence-based risk-taking, and the development of innovative solutions.
Join ECD and Director William Bartlett as he showcases examples of Framestore’s AI-enhanced projects and discusses the current and future role of AI in content production and virtual worlds; addressing the issues of amplifying and rewarding creativity, speed, copyright, ethics, intent …and why the current generative architectures will struggle to achieve the control required by the creative industries.
Resulting in Framestore’s Intrinsic-ai approach; empowering artists with unparalleled control over every element in a scene, while delivering the speed, detail, and complexity synonymous with cutting-edge AI.
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