A black background with a purple and orange fluid design along the bottom of the image - there is the IAAPA Europe logo in white to the right hand side.
septembre 24, 2024 - septembre 26, 2024

IAAPA Expo Europe 2024

Meet our Immersive team at IAAPA Europe Expo 2024 in Amsterdam! 

In attendance will be our new Creative Director, Gareth Smy, who brings over a decade of experience in the themed entertainment industry, specialising in storytelling and concept development. Also in attendance will be David Michaels, our Head of Brand Partnerships based in Amsterdam, and Molly Collins, a representative from our production team.

The team is looking forward to connecting at the event and will be available throughout the week to discuss future collaborations. 

 

About Framestore’s Immersive team

 

Framestore is a world-leading innovator in crafting immersive experiences that transcend the screen, catapulting you into extraordinary realms of adventure. Combining our unrivalled creative craftsmanship with our technical prowess, we're dedicated to reframing expectations for both IP owners and their guests with creative technology, location-based entertainment (LBE), and mind-blowing theme park rides.

If you're interested in discussing how we brought AI to the Immersive LBE for Cadillac 'Art of You', the magic to Field Trip to Mars, or the myth to Loch Ness Monster: The Monster Lives On then please get in touch with the team to learn how we can help your vision.

Image Credit: Cadillac 'Art of You'

Three black and white headshots showing the attendees of IAAPA Europe.

Meet the Team

Gareth Smy, Creative Director

A recent addition to Framestore’s Immersive team, Gareth Smy brings extensive global experience in the themed entertainment industry, specialising in storytelling and concept development for clients around the world. 

David Michaels, Head of Brand Partnerships

With over ten years of global VFX and post-production experience and an integral part of Framestore’s Immersive team, David’s knowledge of the industry both in the US and across Europe is second to none. 

Molly Collins, Line Producer

Having been part of the Framestore Immersive team for almost 10 years, Molly has been involved in the production of multiple projects from start to Install. Her keen passion for all things Immersive is evident in her work.

A theatre full of people wearing space helmets that show a VFX blue glowing interior.